Daily in Joy · DiJ
Hi, I'm Ashley.DiJ is how I sign what I make.
Maybe you just used a tool with “DiJ” at the bottom and wondered who is behind it.That's me, a project manager who likes turning messy work into clear work.
Founded by Ashley Nguyen
Founder
Ashley Nguyen
Senior Project Manager · Product Owner · Digital Transformation Specialist
I have spent 15 years working in the Vietnam–Japan business environment: delivering projects, coordinating many parties at once, and building and improving how operations run. Put simply, my job is to make things work, and then make them work better.
I always start from the problem, not the tool: where the real issue is and what is constraining it. Only then do I make a plan and move step by step until there is something people can use and verify.
Daily in Joy is my habit: learn a little and enjoy a little, every day. DiJ is the professional side that grew out of it. AI and automation are powerful partners for me, but the foundation is still management thinking and understanding the problem correctly.
Vision
Making complicated work simpler.
I don't want what I learn from each project to stay in my head. I want it to become something other people can learn from, use, and keep improving. Each DiJ branch starts from a specific group of problems, and launches only when it is ready.
The branches of DiJ
- DiJ AcademyLearn it so you can do it.Coming soon
- DiJ ExhibitionExperience and tools for running exhibitions.Coming soon

Core values
Six things I remind myself of whenever I start something.
Start from real problems
Before thinking about a solution, I first establish the current state of the real problem that is happening.
Back it up
I rely on verifiable data, so every decision has a trustworthy basis and most of the risk is reduced.
Commitment and responsibility
What I build, I put my name on, look after, or hand over properly.
AI as a partner
AI gives me a lot of extra strength, but it stands on my experience and judgment. For anything important, I still review it myself and take responsibility.
Simple enough to use right away
I choose something simple, understandable and working over something impressive that nobody has verified.
Improve and carry forward
Every meaningful piece of work should leave a lesson, a template, or a way of doing things for next time.
Blog
Latest posts
No posts in English yet.
Posts are published in the language they were written in. You can read posts in other languages.
Let's discuss it together
Using a DiJ tool and need a pointer? Stuck on something and want a piece of advice? Just write to me. Small questions are welcome.